Friday, 29 March 2013


LEGOLIZE IT MAN is the username of an amazing LEGO builder I've just discovered. He (and I'm presuming it's a 'he' as I can't find out much about him) is part of a growing community who make Yokoyama-inspired mecha from LEGO. Their SF3D/Maschinen Krieger creations are quite stunning and LIM (as I shall now dub him) is no exception.

What I really love about his work is that he takes an holistic approach and puts as much effort into the presentation, photography and graphic design of his pieces as he does their construction. His photos are lit and treated to ape the high-saturation and high-contrast toy photography of the late 70s and early 80s, replete with heavy shadows, paper cycloramas and spartan scatter terrain. He has created a vocabulary of beautiful logos, straplines and information blurbs for his 'packaging' shots evoking that same period with a dose of humour thrown in. Finally he presents his photos with mock celluloid borders with self-referential data stamps hidden in the details.

LIM is a true product of the early 21st century blending vintage Japanese WWII mecha with a Danish toy system and presenting his creations as out-of-place artifacts via uploads to flickr. What more could you possibly ask for?