Saturday, 17 April 2010

Pioneer Vs Giger

When I was a child my father, who is quite a science fiction fan, made the mistake of telling me about the film Alien. I don't know if it was the baby xenomorph bursting from someone's stomach, or the bleak horror of the thing's lifecycle, but either way I became obsessed with the movie. Being good middle-class folk, my mother and father forbade me to see the film. This only fostered my fascination and I would pick up any odd snippets I could - a magazine article here and a photo there. It was only a matter of time until I found out about Giger (who, I am assuming, needs no introduction). Things then went even further downhill. My parents were now faced with a child who wanted to buy books full of biomechanical-pornographic-death-art. By the time I was about ten I had worn them down about the film and they decided to let me see it. They probably hoped that a viewing would quench my enthusiasm and they could return to the business of raising a normal kid.

Anyone who knows me will realise how wrong they were.

Anyway, the relationship between Pioneer Corporation and their advertising agency was obviously akin to the dynamic in my childhood home. The agency, I would imagine, griped and whinged as I had. At length, the Pioneer execs figured that letting the kids have their way would get them to shut-the-fuck up and so the ad campaign below was the result.

Whisky Tango Foxtrot people?

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